How To Get Great Book Reviews Frugally and Ethically

I’ve had the pleasure to meet author Carolyn Johnson Howard in person. She is a dynamo when it comes to book promotion and I got a sneak peek at her latest book!

The Web—more explicitly Amazon and other online bookstores—have changed the face and nature of reviews in the last couple of decades. Carolyn Howard-Johnson, known for her author advocacy and how-to books for writers—has released a new book (the 3rd) in her multi award-winning and bestselling (at many different levels) HowToDoItFrugally series of books for writers.

With the release of Howard-Johnson’s How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career authors—both traditionally published and self-published—can now approach the daunting task of the whole spectrum of reviews from getting and using reviews online and in prestigious review journals efficiently. She also shows in the 340 page book, how to writing reviews as part of an author’s overall campaign and authors can use review of their own books and the ones they write toward building both a market for their book and building their own writing career.

This new how-to book is third in Howard-Johnson’s multi award-winning How To Do It Frugally Series. The first book in the series, The Frugal Book Promoter: How to Do What Your Publisher Won’t, was named USA Book News “Best Professional Book 2004," and Book Publicists of Southern California honored it with their Irwin Award. Now in its second edition, Bookbaby.com calls it a “classic” and it has helped more than 40,000 authors since its release. The second in the series, The Frugal Editor, is her most award-winning of the series including honors from Day Poynter’s Global E-Book Award, USA Book News, Reader Views Literary Award, Next Generation Indie Book Award, and won a special Marketing Award from New Millennium Book Awards. It is now available at Amazon.

In the works are books like The Frugal Self-Publisher: The Quick, Down and Dirty Guide for Publishing Anything for Any Reason—Personal Professional or Poetic.

The author says, "This series is the result of a combination of experience gained through trial and error in promoting my own literary works and my professional experience in marketing, PR, journalism, editing and publishing in general."

Howard-Johnson was an instructor for UCLA Extension's Writers' Program for nearly a decade, was named Woman of the Year in Arts and Entertainment by members of the California legislature, and was given her community’s Diamond Award and honored for her work with tolerance by her city's Ethics Committee. In addition to dozens of literary awards and honors, she was also featured by Pasadena Weekly in their “Pasadena Women Who Make Life Happen” for her advocacy in the publishing industry. Learn more about Carolyn at her website.